Hey, I'm Som.

Kemon aso? (Translation: How are you?)

I started Doozymotion to give startups and product teams a direct line to high-quality motion design and video production - without the overhead of hiring in-house or managing a faceless agency.

The backstory

10 years in design. Started at Amazon not as a designer but as a Customer Service Associate. Two years, 20,000+ interactions, and more escalations than I can count. What it gave me was something design school doesn't teach: genuine empathy for the person on the other end and a belief that "Kono kaaj choto na" (No work is small).

Nearly five years as a Senior Designer at Amazon's Customer Service org after that. Visual design, motion, brand strategy, and learning experience for 7,000+ leaders across 85+ global sites. Built brand systems, produced explainer videos, led campaigns. The scope evolved from making things to shaping them - working as an embedded Design Strategist, figuring out how complex ideas get communicated visually at scale.

Now all of that goes into Doozymotion. Marketing videos, product demos, motion campaigns, brand identities. Clients across the US and South Africa. High craft, fast turnarounds, no fluff.

The craft

Motion design is my primary language. I also work with generative AI tools - Higgsfield, Midjourney, Kling, VEO - not as a shortcut but as an extension of the creative process. Examples in the WORK section.

Beyond the screen

I run. Completed my first marathon at the NMDC Hyderabad Marathon in August 2025. The goal is an Ironman. It keeps me focused and teaches a valuable lesson: finish what you start. I travel to remote places too. Finding spots off the map gives me the thrill - and teaches me to think outside the box.